Advertising
Word to the Wise
Words are at the heart of almost every form of marketing. Whether they're married to images or standing on their own, words ...
Words are at the heart of almost every form of marketing. Whether they're married to images or standing on their own, words ...
Advertise Creatively With Offbeat Sports
For an entrepreneur, it's not hard to understand the national love affair with sports. They can be exhilarating, ...
For an entrepreneur, it's not hard to understand the national love affair with sports. They can be exhilarating, ...
Make Your Ads Workhorses
Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its ...
Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its ...
Emotional Branding: What's Love Got to Do With It? Plenty!
In today's highly competitive markets, smart companies are focusing more and more on emotional branding to differentiate ...
In today's highly competitive markets, smart companies are focusing more and more on emotional branding to differentiate ...
All Advertising Articles
Entrepreneur.com - Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its weight. Even some of the country's largest ...
• Make Your Ads Workhorses
Entrepreneur.com - Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its weight. Even some of the country's largest ...
• Make Your Ads Workhorses
Entrepreneur.com - Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its weight. Even some of the country's largest ...
• Expand Your Ad Empire
Entrepreneur.com - The coolest ad technologies aren't the ones that cost the most--they're the ones that engage users. Thankfully, this year's crop of cool tools doesn't require the ...
• Think Outside the Box With E-Brochures
Entrepreneur.com - If your company has ever printed a brochure, you know the time and cost involved--as well as the potential waste. I've seen many businesses spend hundreds or thousands of ...
• Building a Brand with Widgets
BusinessWeek.com - The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay?
• Marketing Your Home Based Biz
Entrepreneur.com - Millions of Americans are living their entrepreneurial dreams by running a business from home. Many entrepreneurs start with an idea to sell a product or service, working ...
• Is This Thing On?
Entrepreneur.com - The HD Digital Radio Alliance, a group of big broadcasters promoting digital radio, compares the push to the rollout of FM decades ago. But skeptics point to slow growth in the ...
• Advertising: Think Before You Speak
BusinessWeek.com - Just as your funny bumper sticker might offend the guy behind you, your ad may not be saying what you want the target audience to hear
• Misleading Marketing Copy
Entrepreneur.com - We've all seen those ads on TV or in our e-mail in-boxes that make unbelievable promises, such as "Double your income with this risk-free business opportunity," or ...
• E-mail Marketing Resolutions
Entrepreneur.com - The arrival of a new year can help motivate us to set goals that prompt great results. While eating healthy and getting more exercise are admirable New Year's resolutions, ...
• Famous Last Words
Entrepreneur.com - The following are statements I've heard companies make as they are going down the tubes. Find out why they can spell disaster for your business. 1. "Our only problem is ...
• I Tube, YouTube
Entrepreneur.com - Beyond showing what happens when you mix Diet Coke and Mentos candies, YouTube is also a valuable promotional tool for your business. So says Michael Miller, author of YouTube 4 ...
• Listen Up!
Entrepreneur.com - The good news: More people are tuning in to podcasts. The bad news: More people are publishing podcasts. Want to build a loyal audience quickly? Evo Terra, co-founder of ...
• How to 'Invent' Your Book
Entrepreneur.com - Inventing can take on many forms; it doesn't necessarily have to involve a newfangled gadget. One of the greatest "inventions," in my opinion, is setting a pen to ...
• Holiday Sales Checklist
Entrepreneur.com - The winter holidays are by far the busiest shopping season of the year for businesses that sell mostly to North American, European and Australian customers. To make the most of ...
• Building Your E-mail List
Entrepreneur.com - The BasicsWhen you first start e-mail marketing, it's normal to have a smaller list. It takes a concerted effort to get in the habit of asking for e-mail addresses. There are ...
• Tackling the Football Crowd
Entrepreneur.com - Bratwurst wafting from the grills at the back ends of trucks crammed in a stadium parking lot. Fathers tossing the pigskin to their sons in backyards across America. Even the ...
• The Power of Personalization
Entrepreneur.com - Marketers have found a new opportunity for more intimate and direct communication with consumers. Not so long ago, families gathered around the TV; now individuals surf the web ...
• Mail Model
Entrepreneur.com - Brochures, catalogs, newsletters--they're all important direct-mail tools for entrepreneurs. But how can you create a campaign that really delivers? The most critical elements ...