Cyber Agents
Arranging to get from point A to point B has become a whole lot easier with the help of widely used travel-planning websites such as Expedia, Hotwire, Kayak, Orbitz and Travelocity. Indeed, among U.S. business travelers, 45 million are online--40 percent of whom are bookers--according to a survey conducted by Forrester Research earlier this year.
But what if you also need to stop at point C or point D along the way, or need a restaurant for dinner that's within walking distance of your hotel and quiet enough for a business negotiation? Such a trip could take hours to research and book yourself.
Enter a new breed of travel websites that use both technology search tools and human support to help travelers piece together or keep track of more complex, personalized itineraries.
Josh Steinitz was inspired to start his site, NileGuide, after traveling as a management consultant to such far-flung locations as Bora Bora and seeing the disconnect between the amount of information available to travelers and how difficult it was to plan a trip. "A good travel agent does a lot more than put together the plane tickets and other bookings," says Steinitz, 32. "This is someone who understands your personal preferences."
That philosophy is echoed by the handful of online trip planning websites considered in our chart (below). Some handle reservations; some don't. All account for the fact that every traveler and trip is unique. Think of these online resources as the best sort of travel agents, concerned with making your next business trip manageable for the right reasons.
At Your Service AXIOM (American Express Intelligent Online Marketplace) Compete 4 Your Seat Nileguide Placely Rearden Personal Assistant Zicasso |
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